A Brief History

1980
Super East Marketing was established and carried two flagship products - CANON Cameras and Japanese Branded Wristwatches. Established the 1st CANON Camera Service Center.

1985
Expanded its product line to include Japanese Branded Musical Instruments.

1988
CANON camera sales started to increase significantly. CANON cameras became a by-word in the Philippine camera industry.

1992
Started the Canon Week roadshow, an annual event featuring showcase of cameras, photo exhibit and studio setup where customers are assisted and coached by professional photographers when they buy any Canon camera. A technical camera clinic provides advice and minor services to Canon users. Various photo seminars are offered for kids, beginners and advanced users.

1997
Received Regional Top Distributor Award for excellent performance in achieving highest growth in sales value for 1997/1996.
Received Excellent Performance award for achieving 3rd Best Turn Around Days in 1997.
Received Regional Top Achievement Award for achieving highest growth in lens shutter cameras for 1997/1996.

1998
SUPER EAST ASIA ENTERPRISES, INC. was formed to take the place of the retired Super East Marketing and carry on the Philippine distributorship of CANON cameras.

1st showroom and service center started operation in downtown Sta. Cruz, Manila.
Received Regional Top Distributor Award for achieving highest growth in SLR quantity for 1998/97.
Received Commemorative Award for achieving target total (G7) ave. repair / day / tech 5pcs. in 1998 result.
Received Ideas Award for excellent performance in the area of advertising and promotion 1998.
Established 2nd showroom in the country’s most popular shopping mall (SM Megamall).

1999
Received Regional Top Distributor Award for excellent performance in the area of advertising and promotion 1999/1998.
Received Regional Top Distributor Award for excellent performance in L/S category for 1999.
Received Achievement Award for achieving camera sales target value for 1999.

Established CameraHaus, camera and imaging specialty store -
  • 3rd Retail Shop - CameraHaus - SM North Edsa
  • 4th Retail Shop - CameraHaus - SM Southmall (Closed off since February 2010)
  • 5th Retail Shop - CameraHaus - SM City Cebu
  • 6th Retail Shop - CameraHaus - SM Iloilo City
Appointed Distributor - Kodak digital and applied imaging.

2000
Authorized retail channel, Sony Products. Established the 7th Retail Shop - CameraHaus SM City Manila.

Exclusive Distributor for Canon Digital Cameras.

2001
Cited for top performance of one single model BF 800 - achieved sales of more than 60,000 units.
Appointed Distributor - Kodak Professional Products

2002
Authorized retail channel, Olympus Digital Products.
Authorized retail channel, Aiptek & GE Digital Products.
Established 8th Retail Shop - CameraHaus SM City Davao (Mindanao)

2003
Appointed Distributor - Vivitar photographic products and accesories.

2004
Distributor - Pentax photographic products
Authorized retail channel, Nikon digital products
Established 3 New Retail Shops -
  • 9th Retail Shop - CameraHaus - Malate
  • 10th Retail Shop - CameraHaus - Glorietta 1
  • 11th Retail Shop - CameraHaus - Cybermall (Libis - Quezon City)
Appointed Distributor - IPC image processing carrier (InegCarrier) industrial mini-lab equipment
Appointed Distributor - Slik and Daiwa tripods and accessories.

2005
Top Photo Channel Dealer Award (CANON)
Top EOS (DSLR) Camera Dealer
Established 2 New Retail Shops -
  • 12th Retail Shop - CameraHaus - SM Mall of Asia, Bay Blvd. Pasay City
  • 13th Retail Shop - CameraHaus - Lim Ket Kai Mall, Cagayan De Oro City
2006
Top Photo Channel Dealer Award (CANON)
1st Place Digital Camera Dealer (CANON)
1st Place EOS (DSLR) Dealer (CANON)
2nd Place Digital Video Dealer (CANON)

2007
Authorized retail channel, Panasonic Digital Products.
Authorized retail channel, Samsung Electronics.
Appointed Distributor - Protama filters and accesories.
Appointed Distributor - Jenis digital camera and accesories.

2008
Top EOS (DSLR) Dealer (CANON)
2nd Place Digital Camera Dealer (CANON)
Established 2 New Retail Shops -
  • 14th Retail Shop - CameraHaus - Quiapo
  • 15th Retail Shop - Canon Showroom - SM Megamall
2009
Established 2 New Retail Shops -
  • 16th Retail Shop - CameraHaus - Robinson’s Place Bacolod (Bacolod City)
  • 17th Retail Shop - CameraHaus - Robinson’s Place Manila (Ermita)
  • 18th Retail Shop - CameraHaus - SM Baguio (Baguio City)
2010
Established A New Retail Shop -
  • 19th Retail Shop - Canon Showroom - Robinson’s Place Manila (Ermita)